Published On: June 30, 2011

Michael Tyman of Professional Success, Inc.: If you are only counting the leads, you are not seeing all of the value.

Any e-commerce expert can tell you that ranking highly on major search engines, such as Google, Yahoo, and Bing, is the keystone of a thriving digital presence. While it is a huge challenge to optimize your site to outrank your opponents in the eyes of Google, there is a much easier method. Search engines determine the relevance of a page based on who links to it- if an established site with lots of relevance sends your page a link, Google will know that your page is probably relevant too. Finding a well-established, content-rich site with heavy traffic to link to your site is an immediate boost in both search engine rankings and direct traffic. Fortunately, there’s a way to do this with minimal effort- listing your used car inventory on sites like Cars.com, AutoTrader.com, and Edmunds.com. They direct their traffic towards your page, they make your site rank higher on search engines, and spread your inventory on more pages. The end result? You sell more cars.

Ride the coattails of Cars.com, AutoTrader.com and Edmunds.com by listing your used car inventory on these websites, and expand the reach of your online inventory. All three websites consistently rank on the first page of search results for the major search engines. When you list your used cars on established sites such as these, you broaden the reach of your online inventory and increase exposure for the cars you have available. For example, try searching for “Used Toyota MR2”, and you’ll see both AutoTrader and Edmunds show as the top search result listings on the first page for all three search engines. A typical visitor who enters the AutoTrader or Edmunds portal will then enter their zip code to narrow their search to a local area, and if you happen to have a used Toyota MR2 listed on either website for that exact area, then your MR2 will be one of the results that the visitor will see.

It only benefits you to increase the exposure of your online inventory, because there is literally no downside to having a wider listing. By listing your used cars on websites that already receive high ranking from the major search engines, you receive the benefits of their traffic flowing into yours. Once you can master how to use and track these tools at your dealership, you will see the increase in leads and higher sales.

For more information about Michael Tyman and Professional Success, Inc. visit his company website, linkedin profile and facebook page at the links below:
http://www.professional-success.com
http://www.linkedin.com/pub/michael-tyman/8/770/89a
http://www.facebook.com/michael.tyman